AYP Financial Planning

AYP Financial Planning Limited

AYP Financial Planning was launched to provide a service which is tailored to the individual needs of professional women and of people in business generally.

Our aims are simple - to empower women and business people through effective money management and to ensure that we have longstanding, trusting relationships with our clients.

That means that we avoid the use of jargon; we undertake truly holistic financial planning; we provide a safe and comfortable environment in which our clients may discuss all of the issues which are important to them, and then we recommend solutions; we do not just sell products.

We are totally independent financial advisers. We can offer unbiased financial advice to you and recommend the most suitable products, if any, after researching the whole market. The big advantage of independent financial advice is that you have access to most products on the market through a qualified practitioner. Our job is to research and recommend the most appropriate financial solutions after asking you a whole range of detailed questions about your circumstances, your financial goals and your attitude to risk.

We try to accommodate the needs of our clients, our Advisers have a wealth of qualifications and life experience. If you would prefer to talk to a female adviser or a male adviser, just ask.

New attitudes for a new century

Are you one of Britain’s thirty-somethings who is “unhappy, unhealthy, too cossetted and too controlled ?”

According to a recent report published by Standard Life Bank and The Future Laboratory, Britain’s thirty-somethings are in the process of deserting corporate Britain to do their own thing.

Four distinct groups, identified in the report, are at the forefront of the movement – Cross-shifters, New Authentics, HEROs, and Contrasexuals. All four groups are motivated to change their lives by a growing feeling that 21 st Century life and culture has become low-brow, soulless and dominated by “beige and oatmeal” attitudes spawned by “the Tony Blair years”. All four groups feel that their lives have become “too cossetted”, “too regulated” and in many ways too controlled by people, businesses and institutions they no longer respect, trust or believe in (89%).

Cross-shifters are abandoning the corporate rat race in favour of their own career paths. Retaining their tech-heavy, affluent, urban life-styles, they want to move across into equally lucrative roles, often starting their own businesses, without compromising their ability to earn.

New Authentics , similarly dissatisfied with the soulless, corporate grind, are willing to halve their salaries in order to improve their quality of life. They are seeking out “The Good Life” - organic, hands-on, ways of life, which may involve building their own homes - perhaps by moving to the country, coast or abroad, but essentially shifting their focus away from material possessions to personal fulfilment

HEROs are High Earner, Risk Open households. This group - with money and skills behind it like Cross-shifters and New Authentics - is prepared to risk everything in search of adventure, and in the pursuit of their dreams.

The final group, Contra-sexuals, are the late 30-something women who are forsaking Bridget Jones binges on Chardonnay and Sex in the City nights out with their mates for a more measured, determined, self-fulfilling and adventurous approach to living.

All four groups of financially savvy mortgage customers are exploiting the fact that they have enough equity in their houses to fund momentous changes to their lives and their lifestyles, and to take their partners and children with them.

Whether you are a Cross-shifter, New Authentic, HERO, or a Contra-sexual, or are happy to follow conventional thinking about life; whether you are twenty-something, forty-something, just turned sixty-five, or with half a foot in the grave; we welcome everyone most cordially to our website. We hope that you will find an item or more of interest in the pages which follow; and that you will be encouraged to contact us to discuss your soullessness; your desire to escape the corporate grind; your need for new and “real” experiences; or perhaps more down-to-earth, everyday dreams, hopes, and fears. We look forward to meeting you, to learning about yourselves, and thereafter to providing sound, professional financial advice with a gentle touch.